Search Engine Marketing (SEM)

Professional Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Advertising Services

Pay per click (PPC) is a great form of search engine marketing that provides instant results. PPC Advertising is one of the most sure-success ventures in recent times. Easy traffic without much ado is what PPC offers advertisers. Yukon offers cost-effective, result-oriented PPC solutions for clients. Applying our experience in PPC trends and search algorithms, we help you drive quality traffic to your website.

Our experienced PPC consultants help you make best use of PPC programs like Google Adwords, Yahoo! Search engine marketing, Microsoft adCenter and many more to optimize your search engine visibility and gain high quality score with minimum investment. With proper stock analysis and linguistic research, we boost your ROI through PPC ads that are high in quality score but have less CPC (Cost-Per-Click). Our job is to optimize your website with right keywords and with proper landing pages thereby placing your ads at the right position that helps you to reach your targeted audience and not just visitors who accidentally found your site. We are fully committed to finding you real, prospective leads and to increasing your sales by creating an effective PPC marketing campaign that is constantly monitored and improved.

First, we do a detailed analysis and research on the keywords, search trends and competitor studies related to your business. Our research results stem from linguistic-technical understanding of your target user behaviour and search algorithms. Then, we modify and optimize your web page content with the right combination of keywords to increase your Click-Through-Rate (CTR). We periodically measure our campaigns and refine them for better results.

Yukon’s PPC Advertising Skillsets

• Google Adwords account set-up
• Identifying Geo targeted location & placement / position of Ads (Global, National or Local)
• Optimization of current search engine marketing advertising budget (*If exists)
• Identification and development of website landing pages
• PPC Keywords Analysis – Picking up right keywords
• Adjusting Bids (Based on the criteria Cost Per Conversion (CPC), Conversion Rate, Average Position, Bounce Rate)
• Conversion Optimizer implementation and tracking (Includes Test Campaign implementation)
• Reviewing & Pausing Ads
• Creating new Ads (Based on Geo Location)
• Negative Keywords Analysis
• Pausing of Ads Under-Performing Keywords
• Running Ad Performance Reports
• Monitoring Conversion Rates
• Drilling down Ads to generate quality of leads (Ad Maintenance)
• Assistance with the setup of Google Analytics to track Paid Traffic

Need an affordable PPC advertising campaign for your business? Hire our PPC experts today! We are ready to help you.